Nissan reports that during the second quarter of 2023, its sales in the United States amounted to 227,824 vehicles, which is 32 percent more than a year ago. So far this year, the Japanese brand sold almost 448,000 vehicles (up 24 percent year-over-year).
In the case of all-electric car sales, Nissan sold 4,215 BEVs in Q2, which was enough to achieve a 30 percent increase year-over-year. That's also almost two percent of the total volume.
The main force behind the growth is the all-new Nissan Ariya model (2,335 sales during the period). Meanwhile, Nissan Leaf sales decreased year-over-year for the fifth consecutive quarter to 1,880 units.
Nissan EV sales results in Q2 2023:
- Nissan Ariya: 2,335 (new)
- Nissan Leaf: 1,880 (down 42% year-over-year)
- Total BEVs: 4,215 (up 30% year-over-year) and 1.9% of the total volume
Nissan BEV sales in the US - Q2 2023
So far this year, Nissan sold more than 9,400 electric cars in the US (24 percent more than a year ago), which represents 2.1 percent of the brand's total sales.
Nissan EV sales YTD in 2023:
- Nissan Ariya: 5,195 (new)
- Nissan Leaf: 4,234 (down 44% year-over-year)
- Total BEVs: 9,429 (up 24% year-over-year) and 2.1% of the total volume
For reference, in 2022, Nissan sales exceeded 12,000 (down 14 percent year-over-year).
Cumulatively, Nissan sold over 187,000 BEVs in the US (since December 2010).
The Japanese manufacturer is expected to continue to increase electric car sales - it should be easy, especially in Q3, considering how weak the result was a year ago.
A bit of an issue is probably the lack of eligibility for the $7,500 federal tax credit for both Leaf and Ariya, under the Inflation Reduction Act of 2022 (IRA). There is a potential of getting the incentive through a lease.
We believe that the Nissan Ariya has some potential to achieve higher sales results. Meanwhile, the Nissan Leaf is gradually fading - the company recently announced its 2024 model year version, without any important changes, compared to the 2023 model year version.
Below, we attached the current offer of the Nissan BEVs:
Prices
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2023 Nissan Ariya Engage FWD (63 kWh) 19-inch | $43,190 | +$1,335 | N/A | $44,525 |
| 2023 Nissan Ariya Engage e-4ORCE AWD (63 kWh) 19-inch | $47,190 | +$1,335 | N/A | $48,525 |
| 2023 Nissan Ariya Venture+ FWD (87 kWh) 19-inch | $47,190 | +$1,335 | N/A | $48,525 |
| 2023 Nissan Ariya Evolve+ FWD (87 kWh) 19-inch | $50,190 | +$1,335 | N/A | $51,525 |
| 2023 Nissan Ariya Empower+ FWD (87 kWh) 19-inch | $53,690 | +$1,335 | N/A | $55,025 |
| 2023 Nissan Ariya Premiere FWD 19-inch (limited) | $53,450 | +$1,335 | N/A | $54,785 |
| 2023 Nissan Ariya Engage+ e-4ORCE AWD 19-inch | $51,190 | +$1,335 | N/A | $52,525 |
| 2023 Nissan Ariya Evolve+ e-4ORCE AWD 19-inch | $54,190 | +$1,335 | N/A | $55,525 |
| 2023 Nissan Ariya Platinum+ e-4ORCE AWD 19-inch | $60,190 | +$1,335 | N/A | $61,525 |
| 2023 Nissan Ariya Platinum+ e-4ORCE AWD 20-inch | $60,190 | +$1,335 | N/A | $61,525 |
| 2023 Nissan Leaf S (40 kWh) 16-inch | $28,040 | +$1,095 | N/A | $29,135 |
| 2023 Nissan Leaf SV Plus (60 kWh) 17-inch | $36,040 | +$1,095 | N/A | $37,135 |
| 2024 Nissan Leaf S (40 kWh) 16-inch | $28,140 | +$1,095 | N/A | $29,235 |
| 2024 Nissan Leaf SV Plus (60 kWh) 17-inch | $36,190 | +$1,095 | N/A | $37,285 |
Basic specs
| Model | Drive | Battery (kWh) | EPA Range | 0-60 mph (sec) |
| 2023 Nissan Ariya Engage FWD (63 kWh) 19-inch | FWD | 66 | 216 mi (348 km) | |
| 2023 Nissan Ariya Engage e-4ORCE AWD (63 kWh) 19-inch | AWD | 66 | 205 mi* (330 km) | |
| 2023 Nissan Ariya Venture+ FWD (87 kWh) 19-inch | FWD | 91 | 304 mi (489 km) | |
| 2023 Nissan Ariya Evolve+ FWD (87 kWh) 19-inch | FWD | 91 | 289 mi (465 km) | |
| 2023 Nissan Ariya Empower+ FWD (87 kWh) 19-inch | FWD | 91 | 289 mi (465 km) | |
| 2023 Nissan Ariya Premiere FWD 19-inch (limited) | FWD | 91 | 289 mi (465 km) | 7.2 |
| 2023 Nissan Ariya Engage+ e-4ORCE AWD 19-inch | AWD | 91 | 272 mi* (438 km) | 4.8 |
| 2023 Nissan Ariya Evolve+ e-4ORCE AWD 19-inch | AWD | 91 | 272 mi* (438 km) | 4.8 |
| 2023 Nissan Ariya Platinum+ e-4ORCE AWD 19-inch | AWD | 91 | 267 mi* (430 km) | 4.8 |
| 2023 Nissan Ariya Platinum+ e-4ORCE AWD 20-inch | AWD | 91 | 257 mi* (414 km) | 4.8 |
| 2023 Nissan Leaf S (40 kWh) 16-inch | FWD | 40 | 149 mi (240 km) | |
| 2023 Nissan Leaf SV Plus (60 kWh) 17-inch | FWD | 60 | 212 mi (341 km) | |
| 2024 Nissan Leaf S (40 kWh) 16-inch | FWD | 40 | 149 mi* (240 km) | |
| 2024 Nissan Leaf SV Plus (60 kWh) 17-inch | FWD | 60 | 212 mi* (341 km) |
* estimated/unofficial values
