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The Economic Times
The Economic Times
National
Muskan Singh

US midterm elections 2026: Traditional TV ads may be over, TikTok and podcasts are changing political campaigns

Political campaigns are entering an unfamiliar and uncanny era, and AI may be changing the rules faster than candidates, regulators and voters can keep up. The very important part of politics that once depended heavily on television, polling and broad voter targeting is moving toward something far more personalized.

At Harvard Kennedy School, strategists from both parties described a future in which AI could reshape how campaigns find voters, create political advertising and even figure out what might persuade someone to cast a ballot. The report is based on findings from the Harvard Gazette and a recent report by NPR.

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