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Birmingham Post
Birmingham Post
Business
Jon Robinson

US investment giant takes stake in influencer fashion brand In The Style

A US investment giant has taken a stake an online fashion company which grew after collaborating with reality TV stars such as Love Island’s Dani Dyer, Geordie Shore’s Charlotte Crosby and Towie’s Billie Faiers.

Ameriprise Financial has bought a 5% holding in Salford-headquartered In The Style.

The Minneapolis-headquartered buyer can trace its roots back to 1894 and provides financial planning products and services, including wealth management, asset management, insurance, annuities, and estate planning.

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