In February, Apple released arguably its most revolutionary product of all time, Apple Vision Pro. Since its release, the silence around Apple’s new spatial computing headset has been deafening, with consumer and media interest waning faster than for almost any product in living memory. Seriously, can you think of a product that was unveiled with so much hype, and launched with so much intense media coverage, only to fall away in such a short space of time?
Apple VR, which became Apple Vision Pro, was a product rumored for years. When Apple finally unveiled the headset at WWDC 2023, it felt like the dawn of a new era, as though Apple had introduced a product potentially even more important than its iPhone. Fast-forward to launch, and we spent days watching viral clips of influencers and stooges wearing their headsets on the subway, flying, piloting aircraft, driving (illegally), and more. For a few brief moments, we all basked in the glorious sunshine of a computing revolution. Then, overnight, it was gone.
