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The Guardian - UK
The Guardian - UK
Lifestyle
Rachel Hall

Upmarket UK retailers ditch Christmas pud for panettone

Selfridges United Kingdom Waitrose
Panettone
Waitrose said panettone was outselling Christmas pudding, with demand up 40% on last year. Photograph: Fabio Balbi/Alamy

Shoppers at upmarket British retailers are eschewing the traditional Christmas pudding in favour of panettone for a lighter festive dessert this year.

Panettone has been steadily growing in popularity in the UK in recent years, but retailers said demand for the Milanese bread had soared this winter.

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