As many as one in 10 Amazon shoppers could have been offered a “bribe” in exchange for a positive review of a product in the past year, research from the UK consumer body Which? suggests.
The organisation claimed that unscrupulous sellers on Amazon were “bombarding customers” with incentives such as gift cards, free products and refunds “in order to cheat the system”. Amazon said in response that it had “clear policies that prohibit reviews abuse”.
