Recently, I wrote an article about how it isn't exclusive games keeping me on Xbox Series X|S, but instead, the exclusive features the Xbox ecosystem has.
Over the holiday period, I found myself extensively immersed in Final Fantasy Pixel Remaster Collection, which really represents the "This is an Xbox" vision better than most titles right now. Notably, Microsoft seems to have wound down its encompassing ecosystem ad campaign, with it vanishing from view entirely in recent weeks. You'd be forgiven for not knowing what I'm even talking about, given how quickly the campaign appeared and then disappeared, which in my opinion, shows a lack of conviction from Microsoft about some of their ecosystem pledges here.
