Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example after another. But we've recently seen signs of a reversal of the trend in an increasing number of more complex logo designs – in some cases, even unreadable logos (don't worry, I'm not going to talk about the Kia logo again).
The award for the most illegible logo of the year will surely go to the Polish fashion designer Katarzyna Konieczka. Appropriately dubbed the 'Queen of Chaos' for the extravagant gothic-inspired costumes she's made for the likes of Lady Gaga and Bella Hadid, she's revealed a new identity that breaks perhaps all the rules of logo design apart from the most important one of all: it's totally on brand.
