$70 has become the video game industry's new standard premium price, which both I and my credit card bill find distressing. But video game sales expert Tom Kaczmarczyk, founder and CEO of business intelligence company IndieBI, makes an interesting case – in both me and my credit card's opinion – as to why most developers should avoid it.
Kaczmarczyk discusses video game prices at a Digital Dragons Conference panel attended by GamesRadar+. One of his slides on the topic poses the question seemingly at the top of developers' minds, now that we're at a point in history where fans talk about GTA 6 costing $100 and don't immediately dive under the bedcovers in horror – "Is '$69.99' a good pricing strategy?" The slide answers itself: "(not unless you're Nintendo)."
