
The University of California Golden Bears football team has hired a new general manager, and he is a person very familiar to the National Football League. According to writeforcalifornia.com on Wednesday, the Golden Bears officially introduced 63-year-old Ron Rivera of Fort Ord, California to the organization as the person responsible for generating revenue for the school, and offer football expertise. It should be noted that Golden Bears head coach Justin Wilcox will continue to report to Golden Bears director of athletics Jim Knowlton, and Rivera will report to the University of California chancellor Rich Lyons.