University branding can be hard to get right. At once designed to appeal to younger generations and convey a sense of heritage, it can have several plates to spin. In 2015, Warwick University unveiled a 'modern' rebrand so divisive that students petitioned to reverse it. But now, ten years later, the university has revealed a new look that gets the balance just right.
Guided by insights from over 10,000 opinions including staff, students and alumni, Warwick's new branding includes a modernised crest, a bold new wordmark and a fresh colour palette. Like many of the best rebrands, it's one that, thanks to its focus on heritage, feels both contemporary, and like it's always been there.
