There are lots of brand accounts on Twitter that like to go beyond simply providing information and enjoy having some fun, frequently at the expense of their competition. In the theme park space, there’s no account quite as good at the zingers as the one for Universal Orlando Resort. They like to take shots at Disney now and then, and their most recent swipe has clearly hit a nerve.
Universal Orlando combined a classic Back to the Future reference with a shot at the Disney Parks reservation system, reminding guests that while you need to take extra steps to visit Disneyland or Walt Disney World even after you’ve bought a ticket, that’s not the case for Universal parks. No reservations are needed.
