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The Guardian - UK
The Guardian - UK
Entertainment
Michael Savage Media editor

‘Universal appeal’: Celebrity Traitors producer reveals secrets to its success

A group of people sit around a wooden roundtable blindfolded
Celebrity Traitors has established itself as ‘appointment-to-view TV’, according to the show’s producer Stephen Lambert. Photograph: Euan Cherry/BBC/Studio Lambert

For the celebrities chosen as traitors in the BBC’s juggernaut reality show, the task is simple – kill off fellow contestants without getting caught.

Yet with the new series of Celebrity Traitors once again attracting huge audiences, its UK producers are delighting in one of the show’s more wholesome qualities – its popularity is staving off the death of television’s ability to unite the nation.

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