Google’s AI ambitions once gave Unity (U) investors a reason to sell. Now, they offer a reason to take another look. Earlier this year, Unity shares plunged 22% in a single session after Google (GOOGL) unveiled Project Genie, fueling concerns that AI-generated gaming environments could threaten traditional development tools.
Now, Unity Software, which provides tools for developers to build, run, and monetize games, has seen its shares rise 1% following news of an AI gaming partnership with Google. The stock stood at $45.54, bringing its year-to-date gain to 2.88% and its 52-week advance to 24.84% as of Oct. 7.
