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The Independent UK
The Independent UK
Daisy Lester

Uniqlo’s viral crossbody now comes in a summer picnic print – and it’s on sale for just £10

The bag is available in four gingham shades - (iStock/The Independent)

If you need hands-free practicality and laid-back style, let me make a case for the viral Uniqlo crossbody bag. Launched by the Japanese retailer in 2022, the bag has reached cult status thanks to its affordable price point (just £14.90) and ability to elevate a simple outfit.

In fact, the fashion forecaster Lyst even named it the hottest product in the world in 2023, beating the likes of Rick Owens, Bottega Veneta, and Alaïa. But it wasn’t just a fashion fad; the crossbody bag has remained a style staple. The bag is just as ubiquitous among the Instagram style set as on the commute or in the airport – it’s beloved by backpackers and city breakers.

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