A Northern Irish political party, Traditional Unionist Voice (or TUV), has expressed its belief that the BBC increasing its coverage of GAA is a clear example of an 'anti-unionist bias' present within the British broadcaster.
As part of a new five-year media rights deal announced on Tuesday, the BBC will not only continue its coverage of the Ulster Senior Football Championship but will also showcase the All-Ireland semi-finals and finals across hurling as well as football.
The two showpiece deciders will both also be made available across the BBC's global network, opening it up to a potentially massive audience - albeit it will be competing against the likes of the women's World Cup for the sporting spotlight next July.