LONDON, June 12, 2026 /PRNewswire/ -- From 3-5 June 2026, the World Out of Home Organization (WOO) Annual Congress returned to London for the first time since 1990 - and at record scale, convening more than 800 delegates, business leaders and experts from over 30 countries. As a long-standing supporter, and one of only two Chinese annual sponsors of WOO - the global OOH industry's only dedicated international body - Unilumin attended and showcased its leading LED display solutions in conversations with media owners, technology partners and operators from around the world.
This year's Congress centred on the forces reshaping OOH - artificial intelligence, creativity and sustainability - and the move they demand toward smarter, more immersive and lower-carbon solutions, highlighted by the launch of the Ad Net Zero DOOH carbon calculator. This direction is fundamental to Unilumin's strategy, combining engineering depth with a green, low-carbon philosophy through the full product life cycle.
