Every industry has its disruptors and influencers, including the property market. Property influencers — propfluencers, if you will — are all over our social media feeds and, with the release of Buying London, our streaming platforms.
With their large followings and whizzy editing skills, it’s a seductive offer for prime property owners looking to sell what is currently a tough market. But is it always a good idea to put videos of your home all over social media in the pursuit of a sale?
