House Democrats courting Latinos in the midterm elections announced a seven-figure ad campaign Thursday that uses regional dialects, accents and themes to connect to voters in battleground districts.
The digital, radio and print ads from the Democratic Congressional Campaign Committee — shared first with CQ Roll Call — are the latest response to criticism that the party is losing support among Latino voters because it waited too long to start outreach efforts and treated the diverse group as monolithic, even as Republicans invested heavily in Latino outreach in recent election cycles.
“I have always said: Latinos are not going to automatically vote for Democrats unless we come to them and woo them, show them that we are the party that actually has their backs,” said Maria Cardona, a political strategist who specializes in Latino outreach and was an informal adviser on the ad campaign.
