Having been around long enough to produce multiple generations of a couple of
models and boast partnerships with household names such as Trent Alexander-
Arnold, Granit Xhaka and Memphis Depay, Under Armour can no longer be seen
as a newcomer in the football boot market.
Those stars have all since moved on to other brands, with Alexander-Arnold most notably signing on with Adidas at the backend of 2023 to become one of the faces of the Adidas Predator.
