New report reveals growing momentum and critical capability gaps as marketing leaders seek to embed sustainability into growth, innovation and brand strategy
NEW YORK, May 28, 2026 /PRNewswire/ -- The UN Global Compact and Kantar today launched the UN Global Compact–Kantar CMO Benchmark Study, the first global benchmark based on UN guidance designed to measure marketing's progress in advancing sustainable transformation.
Grounded in the CMO Blueprint for Sustainable Growth, the study provides one of the most comprehensive views to date of how marketing organizations are embedding sustainability into growth strategy, brand building, innovation, communications and partnerships. The report draws insights from over 1,700 senior leaders across marketing, sustainability, innovation and operations functions representing organizations across major global regions, sectors and business models.
