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The Conversation
The Conversation
Harriette Richards, Senior Lecturer, School of Fashion and Textiles, RMIT University

Ultrafast fashion brand Princess Polly has been certified as ‘sustainable’. Is that an oxymoron?

Princess Polly B Corp
Carol Yepes/Getty Images

Last week, the ultrafast fashion brand Princess Polly received B Corp certification. This certification is designed to accredit for-profit businesses that provide social impact and environmental benefit.

Established on the Gold Coast in 2010, a 50% stake in Princess Polly was acquired by United States-based A.K.A. Brands in 2018.

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