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Advnture
Advnture
Julia Clarke

Ultra runner Ruth Croft signs with Amazfit ahead of UTMB bid: “I’ve spent years understanding what athletes truly need from their sports watches"

Ruth Croft Amazfit UTMB Garmin Research and Development
Ruth Croft checks her Amazfit watch in the Alps.

In what looks like the latest move to secure its place among the top GPS watch brands, Amazfit has signed trail running star Ruth Croft to its roster of athletes.

The New Zealand runner is heading back to the UTMB finals next week for her second attempt at the legendary 100-mile race after coming second in her 2024 debut, and she'll have an Amazfit watch strapped to her wrist when she arrives in Chamonix.

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