
On February 17, Ukrainian fashion took the spotlight at London Fashion Week with a joint showcase featuring the talents of Tamar Keburia, J’Amemme, and Gasanova. This collaborative presentation, supported by the British Fashion Council and London Fashion Week, symbolizes solidarity during Ukraine's challenging times.
The Support Ukrainian Fashion Initiative, which was launched amidst the Russian war, is a testament to the global backing for Ukrainian designers. Underwritten by the USAID Competitive Economy Program in Ukraine, this event aims to provide crucial visibility for Ukrainian designers, helping them secure international orders and sustain their work amid the ongoing conflict.