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The Guardian - UK

Lifestyle

Rachel Hall

UK watchdog bans vegan TV ad for showing violence towards animals

ASA

Vegan Friendly UK ad — The advert featured a cow that appeared to be crying. Photograph: Vegan Friendly UK/PA

The advertising watchdog has banned a TV ad for Vegan Friendly UK after receiving complaints about graphic violence towards animals.

The ad, shown in March, was intended to highlight potential hypocrisy among meat-eaters who said they cared about animal welfare.

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One subscription that gives you access to news from hundreds of sites

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