UK supermarkets accused of ‘bombarding’ shoppers with cheap meat

Supermarkets were ‘putting profit before population health and that of the planet’, said Simon Billing, Eating Better’s executive director. Photograph: Andy Rain/EPA

Britain’s biggest supermarkets stand accused of “bombarding” shoppers with offers of cheap meat, despite pledging to promote more meat-free diets to improve health and tackle global heating.

They are using money-saving promotions, such as two for the price of one, as a way of “pushing” meat, at odds with moves in the UK and globally for consumers to eat less of it, research found.