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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle in Milan

UK Sport urges BBC to boost coverage of Olympic sports between Games

UK Sport Olympics United Kingdom Team GB
Kirsty Muir of Team Great Britai performs a trick during the Women's Freestyle Skiing Freeski Slopestyle Qualification at Beijing 2022
Millions are expected to tune in the BBC’s coverage of the Winter Olympics to see Team GB athletes such as Kirsty Muir in action. Photograph: Ian MacNicol/Getty Images

The chair of UK Sport has called on the BBC to show more of Team GB’s “fantastic athletes” between Olympic Games and says there is significant public appetite for more coverage on free-to-air TV.

Nick Webborn said he expected millions to tune into the BBC’s coverage of Milan Cortina 2026, which begins on Friday, but urged the broadcaster, as a publicly-funded body, to show more Olympic sports between each Summer and Winter Games.

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