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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle

No Olympics until 2044 but UK Sport targets Women’s World Cup and esports

UK Sport World Cup Britain United Kingdom Olympics
Spain's Salma Paralluelo lies on the Stadium Australia pitch with her medal after winning the 2023 Women’s World Cup against England
Spain's Salma Paralluelo lies on the Stadium Australia pitch after winning the 2023 Women’s World Cup against England. UK Sport wants Britain to host the event. Photograph: Abbie Parr/AP

UK Sport has set its sights on bringing the Women’s World Cup to Britain for the first time in the 2030s – but has ruled out hosting the Olympic Games for at least 20 years.

Simon Morton, the deputy CEO of UK Sport, also revealed the organisation would be evolving its strategy to focus on urban and e-sports because the rise of Saudi money made it harder to bid for large sporting events.

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