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TechRadar
Ellen Jennings-Trace

UK shoppers will give away their data for bigger bargains

Shopping woman legs.

New research has revealed UK shoppers are increasingly putting themselves and their data at risk in return for bigger bargains in the holidays, with 61% giving away personal information to receive discounts when shopping.

Overwhelmingly, Brits have tried to snag discount codes through sign-ups, with 70% of us answering surveys or subscribing to a mailing list in return for a price reduction, the survey by Norton found.

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