Herbal Essences, a well-known brand for hair care products, has found itself under fire this week as UK shoppers express outrage over the reduction in the size of its bottles while prices remain unchanged. Consumers have discovered that their favourite products, including Herbal Essences' Dazzling Shine, Hello Hydration, Daily Detox, and Ignite My Colour moisturisers, have all been reduced from 400ml to 275ml. Despite the significant reduction in quantity, the price tag still sits at £2, sparking accusations of shrinkflation.
