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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

UK shoppers expected to buy fewer Black Friday goods amid cost of living crisis

Black Friday United Kingdom Amazon Diane Wehrle Inflation
Shoppers walk past a Black Friday discount sign in the window of a shop in Regent Street, London.
Shoppers are expected to spent almost £8.7bn in the Black Friday sales between Friday morning and Monday night – up just 0.4% on 2022. Photograph: Hesther Ng/SOPA Images/Shutterstock

Shoppers are expected to snap up fewer items during the Black Friday sales, which reach their peak this weekend, as the cost of living crisis and strikes at some Amazon warehouses dent trading.

British consumers are expected to spend slightly more this year than in 2022, but data indicates they will buy fewer goods when the impact of inflation is stripped out.

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