Britons started 2026 by buying more healthy food such as fruit and yoghurt as they attempted to hit new year health goals, while grocery price inflation eased to the lowest level since April, research has shown.
Annual grocery inflation fell back to 4% in the four weeks to 25 January from 4.7% in December, offering some relief for shoppers, according to a monthly snapshot of the grocery sector from the research company Worldpanel by Numerator.
