Women are embarrassed when talking about their own bodies, with more than a fifth (21 per cent) even whispering or using a lowered voice – to order intimate products from behind the counter.
The UK’s biggest “vagina study”, of 5,000 women, found they feel uncomfortable discussing anything to do with their private parts – and 30 per cent would prefer to turn to the internet for advice rather than a healthcare professional.
As many as 42 per cent would even be mortified talking about private matters with close friends – whether that’s discharge, STI’s, or common medical problems like thrush or bacterial vaginosis.