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The Guardian - UK
The Guardian - UK
Business
Jess Clark

UK regulators warn influencers of risks of promoting NFTs and cryptocurrencies

Sharon Gaffka
Former Love Island contestant Sharon Gaffka has teamed up with the FCA and ASA for the campaign. Photograph: Brett Cove/SOPA Images/Rex/Shutterstock

The UK financial and advertising regulators have warned social media influencers of the risks of promoting “get-rich-quick schemes” such as cryptocurrencies and non-fungible tokens to their followers.

The Financial Conduct Authority and Advertising Standards Authority have launched a campaign to prevent content creators from marketing investment scams and risky financial products.

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