Google is under scrutiny by U.K. regulators for allegedly leveraging its dominant position in digital advertising to stifle competition in Britain. The Competition and Markets Authority (CMA) in the U.K. has accused Google of favoring its own services at the expense of online publishers and advertisers in the country's 1.8 billion pound digital ad market.
The CMA's investigation revealed that Google, a key player in the digital ad ecosystem, is using its market power to impede competition in the display ad sector. The watchdog's interim executive director of enforcement, Juliette Enser, highlighted concerns that Google's practices are hindering fair competition in the online advertising space.
