British regulators are investigating General Mills' proposed sale of its European dough business over concern the move could significantly lessen market competition in the U.K.
The Competition and Markets Authority (CMA) issued an initial enforcement order last week as it explores whether the buyer, Cerelia, would have too much control over the refrigerated and frozen dough market in the United Kingdom once the deal closes.
Golden Valley-based General Mills in November announced plans to sell its dough brands sold in Germany, the U.K. and Ireland to Cerelia. Jus-Rol and Knack & Back are two of its better-known European brand names.
