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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly

UK new car buyers drive a bargain as average discount nears £6,000

Kia Niro
A 7.1% discount on a Kia Niro EV brings the price to £38,460 without being eligible for a grant. Photograph: Taina Sohlman/Alamy

If you are considering buying a new car, now might be the time to act as new data shows manufacturers and dealers slashing prices by more than 10%, with the average discount close to £6,000.

The typical discount available across all petrol, diesel and electric cars sold in the UK is 11.4% of the on-the-road price – the equivalent of £5,911 – according to Insider Car Deals, which sells discount data to people looking to buy.

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