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Birmingham Post
Birmingham Post
Business
Tom Pegden

UK manufacturer SuperFOIL Insulation sees record sales as homeowners work to cut heating bills

A UK insulation manufacturer says it is seeing record demand on the back of homeowners trying to cut their rising heating bills.

Lincoln-based SuperFOIL Insulation said between October and January 2023, it will supply more than 350,000 sq metres of foil insulation to retailers across the UK.

This time last year its main customer was Aldi which back them put in an order for 313,600 sq metres - around 54,000 rolls.

It said its winter production figure will be enough to insulate more than 729,000 radiators, 63,800 shed roofs, 32,700 garage doors or line the lofts of 3,500 houses.

Management at the family-owned business said they were getting strong orders for their DIY insulation from retailers including Aldi, Wickes, Wilko, The Range, Yorkshire Trading Company and Travis Perkins.

The business makes insulation for professional housebuilders, developers, architects and councils as well as DIY products which include radiator reflectors, pipe wrap, multipurpose insulation, garage door and shed insulation kits.

Managing director Will Bown said demand for DIY insulation products had gone through the roof.

He said: “We’ve never known anything like this and we’re working as hard as we can to meet demand because our products will make a real difference in helping people to cut down on their heating bills.

“Last year, we were celebrating a record deal with Aldi when we became one of their Specialbuys for the first time.

“Now, we’re breaking records time and again as major retailers respond to consumer demand.

“We’re all looking for simple ways to improve energy efficiency and fitting radiator reflectors, insulating pipes and upgrading loft insulation are among the best things that a household can do.

"It is really sad that millions of people are facing such high energy bills this winter but we are really proud to be part of the solution, helping households to reduce their fuel dependency with products offering long term, highly sustainable solutions.

“This is why we’re investing heavily into our UK production plant so that we can keep up with demand whilst reducing our carbon footprint and increasing the amount of recycled content used to create our products.

“Our vision is to be net carbon positive (beyond net zero) and to have helped recycle the equivalent of one billion plastic bottles by 2030 so that we can have a truly positive impact on our environment and our local community."

He said the in demand had enabled the company to create new jobs and invest in new equipment that will allowing manufacturing to grow even further, with new products and larger quantities produced in the UK.

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