Householders are being urged to plug gaps in doors and windows as a way of easing the sting of sky-high energybills this winter.
The public are also advised to tweak their boiler temperatures and switch devices off at the wall, as part of a new multimillion pound public information campaign featuring tips on “simple, low or no-cost actions” to bring about “big savings”.
The Government launched the It All Adds Up initiative on Saturday, to raise awareness of “straightforward” measures people can take to cut their bills over the colder months.
These include reducing boiler flow temperatures from 75C to 60C and turning off appliances at the plug, which ministers say could save about £170 combined each year.
I’m doing my best to lower my energy bills while still keeping warm.
— Rt Hon Grant Shapps MP (@grantshapps) December 17, 2022
Unfortunately, my Elf on the Shelf has other ideas...#ElfontheShelf #ItAllAddsUp pic.twitter.com/DwfYU3dQDE
Households are also being urged to cut heating loss by putting draught excluders around doors or adding clear film across windows, with the potential to save a further £60 annually.
The £18million initiative will feature adverts across a number of platforms, with a television broadcast due to be rolled out in the coming weeks.
It represents a break from the position of the previous administration, when an attempt to introduce a similar public information campaign was blocked over concerns the energy saving measures were too “nanny state”.
Business Secretary Grant Shapps said it would be hard for him to “second guess other people’s motivations” when asked why the move fell through during Liz Truss’s tenure.
“All I can tell you is I think it’s a good idea,” he told BBC Breakfast.
“She did, and the Government has, put its hand in the pocket and paid for all of this energy support, which is, as I say, an enormous package. This is something we can do on top.”
Mr Shapps shared a light-hearted video on Saturday to promote the new initiative, in which he is seen attempting to cut his own energy usage.
However his efforts are scuppered by a badly behaved “Elf on the Shelf”, inspired by the popular children’s Christmas tradition.
He tweeted: “I’m doing my best to lower my energy bills while still keeping warm. Unfortunately, my Elf on the Shelf has other ideas…”
Launching the campaign, Mr Shapps said: “No-one is immune to rising energy bills this winter, so it’s in everyone’s interest to use every trick in the book to use less energy while keeping homes warm and staying safe.
“For very little or no cost, you can save pounds. It all adds up, so I urge people to take note of the advice in this new campaign and follow the easy steps to cut your fuel bills.”
The Government said the “simple measures” could offer “significant financial savings” without compromising on comfort or putting people’s health at risk.
It is also offering advice on other things that can be done to improve the energy efficiency of homes.
