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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge and Sarah Butler

UK has not hit ‘peak Greggs’, says CEO, as sales slow in heatwave

Greggs in Swinton, Salford
Greggs operates 2,649 shops across the UK. Photograph: Christopher Thomond/The Guardian

The boss of the UK’s largest bakery chain has denied that Britain has reached “peak Greggs”, after reporting a drop in earnings as consumers lost their appetite for baked goods such as sausage rolls and pastries during recent spells of hot weather.

Greggs, which operates 2,649 shops across the UK, notched up more than £1bn in sales in the first six months of the year for the first time, but its profits fell as it battled rising costs, lower footfall and more weather disruption than in 2024.

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