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The Guardian - UK
The Guardian - UK
Environment
Ben Quinn

UK government hires ‘nudge unit’ to help dispel heat pump myths

United Kingdom BIT Reform UK
Starmer and Reeves stand neat a heat pump. Only Jackson's head and shoulders are visible behind the pum
The UK PM, Keir Starmer, and Rachel Reeves, the chancellor, are shown a heat pump by the Octopus Energy founder and chief, Greg Jackson. Photograph: Jonathan Brady/PA

Experts from a “nudge unit” have been hired to help ministers fight misinformation about heat pumps to try to encourage take-up of the devices.

The appliances run on electricity instead of gas and are regarded as a way of decarbonising homes at scale. A target of installing 600,000 a year by 2028 is part of a drive to achieve Britain’s commitment to reach net zero by 2050.

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