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The Guardian - UK
The Guardian - UK
Politics
Shanti Das

UK government endorsed e-cigarette firm accused of fuelling underage vaping

The UK government’s promotion of Juul was attacked as ‘naive’ and ‘inappropriate’.
The UK government’s promotion of Juul was attacked as ‘naive’ and ‘inappropriate’. Photograph: AleksandrYu/Getty Images/iStockphoto

The government has been criticised for its “completely inappropriate” endorsement of an e-cigarette manufacturer blamed for fuelling an “epidemic” of underage vaping in the US.

Juul Labs was promoted in an official briefing circulated by the Department of Health and Social Care about the prime minister’s plan to close a loophole allowing free samples to be given to children.

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