Almost a year to the day after the UK Government's loot box inquiry asked the country's games industry to deal with people's concerns about kids buying loot boxes, the UK games industry trade association UKIE has agreed on a plan to do it. It's issued a set of 11 "Industry Principles" that it swears will "improve protections for all players" and make the whole loot box buying process more transparent and less accessible to kids.
Although they were unveiled with the participation of UK Minister for Creative Industries John Whittingdale, UKIE's 11 principles are a private sector initiative: An attempt to corral the nation's games companies into following a set of best practices that should obviate the need for the state to step in and start banning things (if indeed that was ever a risk: The current government expressed its reluctance to interfere with the games industry in such a way last year).
