With runaway food price inflation now adding more than £800 to the average household’s annual grocery bill, Britons are being forced to change the way they shop, whether it’s by switching supermarkets or by ditching their favourite brands in favour of cheaper own-label options.
Figures suggest savvy shoppers are also increasingly making a beeline for the freezer aisle, not only to save on staples but also for treats such as upmarket ready meals and desserts.
