Iceland is to offer everyone over 60 10% off their shopping, with no minimum spend, available at all branches of both Iceland and The Food Warehouse. The new deal starts on Tuesday, May 24.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living. In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
Iceland Foods will be the first and only supermarket in the UK to be offering this type of discount. Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
