The UK government has launched a three-year campaign urging households to prepare for emergencies that could disrupt everyday life, from severe weather and wildfires to cyberattacks and failures of essential services. The 'Be Ready' initiative advises people to keep basic supplies at home to manage for at least three days if access to food, water, electricity or digital payment systems is interrupted. The campaign was announced as Prime Minister Andy Burnham called for greater public preparedness at a wildfire and resilience summit in Liverpool on Friday. The government says the aim is to help people cope with unexpected disruptions, rather than create alarm.