Popular UK carrier EE has today unveiled its brand new TV service, EE TV, which will be available through its own proprietary TV Box Pro and TV Box Mini, as well as the Apple TV 4K.
EE has previously offered a TV package as part of its broadband deal, but today’s announcement is a UK-first in bringing a live TV platform to Apple TV. Apple users in the UK can download the EE TV app, which will give them access to a bespoke TV guide “for a complete and seamless live TV experience.” Through the app, customers will be able to watch live TV and on-demand content, including all of the UK’s free-to-air channels and some Sky content through NOW’s Entertainment, Cinema, and Sports packages.
