Get all your news in one place.
100's of premium titles.
One app.
Start reading
Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

UK Bans Boohoo T-Shirt Ad with Model in Bikini for Objectifying Women

A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. (Reuters)

A T-shirt advertisement by online fashion retailer Boohoo showing a model wearing thong-style bikini bottoms has been banned by Britain's advertising regulator for objectifying and sexualizing women.

The watchdog said the ad was irresponsible and likely to cause serious offense, noting that neither the partial nudity nor the bikini bottoms were relevant to the product and that the images did not show the product as it would usually be worn.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.