Motorcycle-taxis are one of the fastest and most convenient ways to get around Uganda’s congested capital, Kampala. But they are also the most dangerous. Though they account for one-third of public transport trips taking place within the city, police reports suggest motorcycles were involved in 80% of all road-crash deaths registered in Kampala in 2023.
Promising to solve the safety problem while also improving the livelihoods of moto-taxi workers, digital ride-hail platforms emerged a decade ago on the city’s streets. It is no coincidence that Uganda’s ride-hailing pioneer and long-time market leader goes by the name of SafeBoda.
Conceived in 2014 as a “market-based approach to road safety”, the idea is to give riders a financial incentive to drive safely by making digital moto-taxi work pay better. SafeBoda claimed at the time that motorcyclists who signed up with it would increase their incomes by up to 50% relative to the traditional mode of operation, in which riders park at strategic locations called “stages” and wait for passengers.
