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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Associated Press and MMA Junkie Staff

UFC-WWE merger official to form $21 billion sports entertainment company

WWE and the company that runs the UFC will combine to create a $21.4 billion sports entertainment company.

A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51 percent controlling interest in the new company. Existing WWE shareholders will hold a 49 percent stake.

The companies put the enterprise value of UFC at $12.1 billion and WWE at $9.3 billion.

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